Challenge
The Academy for Chief Executives, the UK’s leading executive coaching and mentoring organisation for CEOs and MDs, chose Networx to help design and develop a new look responsive website and drive their membership online platform.
Actions
Following a brand workshop, it was clear that we needed to agree the proposition the new site was supporting. ‘The board you could never afford’ was born out of aligning customer needs with a key benefit of the ACE membership.
In delivering this web development project, a 4 month build, we rebuilt the membership platform from the ground up. The finished platform is a bespoke CRM, allowing ambitious business leaders to share personal and professional insight online.
Results
- 190% Return on Investment from the website build, based on incremental membership revenue
- The number of Academy groups has expanded by 25% as the membership continues to expand
“We have a web site that is more compelling, more concise and easier to use but critically is generating more traffic and customer interactions. I would recommend Networx if you’re looking for an agency that actually drives business results rather than just creating a web site that looks pretty.”
Vince Tickel
ACADEMY GROUP CHAIRMAN