Bistech
Growing business through better technology
- .NET Development
- B2B
- Creative
Challenge
Bistech is an established, independent, privately-owned IT services provider. They work collaboratively with clients to design and deliver intelligent technology solutions for their business challenges. With over 30 years of experience and a refreshing customer-first approach, they pride themselves on making the complexities of IT simple.
Networx has worked with Bistech for over 10 years, supporting them across creative and website development.
Action
The pre-existing website used the same architecture for years, built in Umbraco CMS. The overall site had begun to look dated, and they needed to improve responsiveness and the user experience.
We started by researching examples from other industries alongside the competitive landscape in their sector, also taking inspiration from the way leading technology, digital, and creative-focused businesses communicated.
UX and user journey planning were important. Looking at different personas and mapping out the structure to align to those needs and outcomes would in turn drive the fulfilment of the objectives for the business.
Networx created an initial set of creative wireframes concepts across mobile and desktop, with an array of options to convey a mix of approaches that were both conservative and leading edge.
Part of the brand evolution was the integration of particles, an effect that reflected the data inherent within the services they provided and had been incorporated into some of the creative beforehand. A custom-built interactive graphic was created for the home page that reacts to mouse movements, providing users with a truly unique experience that embodies the professional, high-quality, and dedicated service that Bistech provides.
Utilising bespoke videography and photography and custom animations throughout, the website was bespoke and built in WordPress with an easy-to-edit backend configuration, supporting the client’s needs to make changes more simply.
Optimised for improved search and speed, the new website represents the best-in-breed of development and design.
Results
Four individual platforms were integrated into one, with single point sign-on for clients
Customer dashboard built to improve visibility of all client KPIs and data
Further supported the integrated customer experience with the Inside Track magazine for clients and prospects
“The role that Networx plays in helping to raise the bar in everything we do is invaluable. They challenge us, and the end result in the work we’ve collaborated on has been impressive. They help us stand out over and above the competitors in the IT industry.
We rely on our partnership with Networx to maintain our quality standards. From the very first project, we were impressed with the number of ideas that were generated. They got to know our business quickly and it’s led to such a long relationship.
The things that set Networx apart are that they’re responsive, easy to work with, no matter how big or small the query, they’re our safe pair of hands, and they show real, genuine care for our business.”
Sally Bailey,
Head of Marketing Communications