Challenge

Bistech supports customer’s long term IT infrastructure goals with innovative and cost-effective technology solutions. They approached us with a view to unifying the disparate back-end systems that clients use to manage their networking set-up performance.

The challenge was to improve the overarching customer experience for clients, with a view to long term retention.

Actions

We started by understanding the different user platforms that needed to be integrated into the customer portal, and created a detailed delivery plan.

From agreeing the technical architecture, we invested time into improving the production values of the site front end, overlaying a Vimeo video build with professionally shot photography.

Results

• Four individual platforms were integrated into one, with single point sign-on for clients
• Customer dashboard built to improve visibility of all client KPIs and data
• Further supported the integrated customer experience with the Inside Track magazine for clients and prospects